Dr. Mark Loo
Associate Professor
Mihalcheon School of Management
Office:聽 HA 332
Phone:聽聽 780-491-6878
贰-尘补颈濒:听 mark.loo@concordia.ab.ca
Education and Designations
PhD Management, Multimedia University Malaysia,聽2008
MBA, Bath University, UK, 1990
B. A. Honours Second Upper, National University of Malaysia, 1982
Biography
Dr. 聽Mark Loo has over 20 years of international sales and marketing experience in diverse industries including office automation, multilevel marketing, advertising and training consultancy. 聽He had been a Business Representative for Mesiniaga/IBM, Marketing Coordinator and Sales Trainer for Amway managing 55% of national sales, copywriter at Quantum: FCB, Account Supervisor at Ogilvy and Mather and Associate Account Director at Union 45/Publicis before starting and managing his management training consultancy for 12 years until he landed in Canada. 聽 He has designed and delivered customized executive development programs for over 100 clients and served as a panel consultant for national institutions of management in Brunei, Malaysia, Mauritius and Singapore. 聽 He has also conducted management workshops for corporate clients in China, Indonesia and Thailand. 聽Due to his industry experience, Dr. Loo had been sought to teach BBA and MBA twinning programs from UK, US, Australia and Netherlands since 1990. 聽Dr. Loo taught business at Taylor University College before his appointment at Concordia.
Dr. Loo was admitted as Fellow of the Academy of Marketing Sciences in 2000, and holds trainer certification with the American Management Association and Tack Training UK. 聽 Currently, he is the Chair of Education in the Alberta Chapter Board of Directors of the Marketing Research and Intelligence Association.
In his spare time, Dr. Loo enjoys travelling, playing badminton and table tennis, trying out eateries, participating in small interest groups and facilitating Alpha programs.
Professional and Research Interests
Professional interests: 聽Advising, coaching student teams in business plan competitions, developing and auditing curriculum, supervising thesis/dissertation, translating, copywriting, executive coaching, and designing executive development programs in marketing, management, motivation and communication.
Research interests: 聽Multicultural studies such as Attitudes and Perceptions of Islamic Banking among Muslims and non-Muslims; Negotiation Styles among Chinese, Indians and Malays; Marketing Effectiveness of Multinational Corporations vs. Local Firms; Market Orientation, Buying Process and Loyalty Marketing. 聽Recently, Dr. Loo developed an interest in Small Business, Global Competitiveness and Spirituality at Workplace research.
Articles Refereed Journals
2015听聽 聽聽聽 聽鈥淐anadian Small Business Exporters: Performance, Challenges and Recommendations for Sustainable Growth,鈥� International Journal of Arts & Sciences, CD-ROM. ISSN: 1944-6934: 08(01):573鈥�605 (2015)
2014聽聽 聽鈥淎dvertising by Values: Implications for Global Integrated Brand Promotion,鈥� International Journal of Business and Management Studies, CD-ROM. ISSN: 2158-1479: 03(02): 1-18 (2014)
2012聽聽 聽鈥淕lobal Competitiveness: Top Five Nations Last Decade and Next Decade,鈥� International Journal of Business and Management Studies, CD-ROM. ISSN: 2158-1479: 1(3):391鈥�412 (2012).
鈥淣egotiating with the Malaysian Chinese: Versatile Partners for Business Expansion in Asia,鈥� International Journal of Business and Emerging Markets, Vol. 4, No. 4, 2012 pp. 293-312.
2011 聽聽 聽鈥淏usiness with Malaysian Chinese,鈥� International Journal of Arts & Sciences, CD-ROM. ISSN: 1944-6934:4(09):79鈥�98 (2011).
2010聽聽 聽鈥淎ttitudes and Perceptions towards Islamic Banking among Muslims and non-Muslims in Malaysia: Implications for Marketing to Baby Boomers and X-Generation,鈥� International Journal of Arts and Sciences, 3(13): 453-485 (2010) CD ROM. ISSN: 1944-6934.
2001聽聽 聽 鈥淧ratiques de negociation en Malaise,鈥� Decisions Marketing, France, No. 24 September-December, pp. 49-57.
Articles Non-Refereed Journals
2015听聽 聽鈥淚ntegrating Customer Service and Online Media Effectively鈥� targeted at Level 2 to 4 Executives and Managers in the Singapore Institute of Management鈥檚 platforms such as staff intranet, Facebook and Today’s Managers and potential external platforms such as news media, mass media and radio interviews.
2014聽聽 聽A Review of 鈥淎cademic Leadership and Governance of Higher Education: A Guide for Trustees, Leaders, and Aspiring Leaders of Two and Four-Year Institutions,鈥� Canadian Journal of University Continuing Education, Vol. 40, No 2 (2014)
2012 聽聽 聽A Review of 鈥淢ulticultural Student Services on Campus: Building Bridges, Re-visioning Communities,鈥� Journal of University Continuing Education, Volume 38, No 1 (2012).
2011聽聽 聽鈥淚nbox Overload and Email Etiquette,鈥� Simply Her, Singapore, September, pp. 114 -115.
2003聽聽 聽A review on 鈥淪ervices Marketing in Asia: Managing People, Technology and Strategy,鈥� Management, Malaysian Institute of Management, March, p. 22.
2001聽聽 聽鈥淗ope or Hype: E-Commerce the Competitive Advantage in 21st Century,鈥� translated and published in Nan Yang Siang Pau (Chinese Press), Malaysia.
鈥淜now Your Personality Type When Dealing with Customers,鈥� myHRpal.com, May
鈥淧rospecting: Key to Business Expansion,鈥� myHRpal.com, June
鈥淗ow to Qualify a Prospect,鈥� myHRpal.com, July
鈥淣ew Customer vs. Regular Customer Prospecting,鈥� myHRpal.com, August
1990聽聽 聽鈥淎uthority Styles,鈥� Esteem November-December, Malaysian Airlines Magazine for Business Travellers, Malaysia, pp. 36-38.
鈥淒elegation Styles,鈥� Esteem May-June, Malaysian Airlines Magazine for Business Travellers, Malaysia, pp. 38-40.
鈥淢y Manager, My Coach,鈥� Esteem July-August, Malaysian Airlines Magazine for Business Travellers, Malaysia, pp. 34-36.
Reviewer: Conference Abstracts and Research Publications
2014聽聽 聽Reviewed two conference abstracts for the International Forum on Knowledge Asset Dynamics at Matera, Italy from June 11 to 13, 2014: 鈥淭he Management of Intangibles for Sustainable Growth: is there a link with the Dow Jones Sustainability Index?鈥� and 鈥淏est Practices of Corporate Governance: A Key to Sustainability in Albanian Joint Stock Companies?
2013聽聽 聽Reviewed two scholarly papers for Canadian Council for Small Business and Entrepreneurship Conference from May 2-4, 2013 at Royal Roads University, Victoria.
Reviewed manuscript 鈥淪hared Leadership and Team Effectiveness: Moderating Effects of Task Interdependence鈥� for African Journal of Business Management.
2011 聽聽 聽聽聽 聽Reviewed two scholarly papers for Canadian Council for Small Business and Entrepreneurship Conference from Sep 28-30 at University of Windsor, Ontario.
Reviewed two scholarly papers for International Journal Business of Emerging Markets.
2010聽聽 聽聽聽 聽Reviewed two scholarly papers for the Business and Management Quarterly Review.
Academic Presentations
2015听聽 聽鈥淪pirituality at Workplace: Practices, Challenges and Recommendations鈥� at the Spirituality and Creativity in Management World Congress at the ESADE School of Business, Barcelona, Spain from April 23-25, 2015
鈥淪pirituality at Workplace: Managing Mental Well-Being鈥� at the International Mental Health Congress: Mental Health for All, Connecting People and Sharing Experience in Lille, France from April 28-30, 2015.
鈥淭he Global Competitiveness of China among BRIC Nations: Performance, Issues and Recommendations for Sustainable Growth鈥� at the Frontiers of Business Research in China at the Renmin University in Beijing from May 22-23, 2015
鈥淭he Global Competitiveness of BRIC Nations: Performance, Issues and Implications for Policy鈥� at the Society of Interdisciplinary Research in Osaka from July 2-3, 2015 (paper accepted and participation confirmed).
2014聽聽 聽鈥淐anadian Small Business Exporters: Performance, Challenges and Recommendations for Sustainable Growth,鈥� at the Anglo-American Conference for Academic Disciplines, London, UK from November 4 to 7, 2014. Chaired Marketing Track Session.
鈥淪mall Business Issues: Impact of Canada鈥檚 Global Competitiveness and Recommendations for Sustainable Growth at the International Forum on Knowledge Asset Dynamics at Matera, Italy from June 11 to 13, 2014.
鈥淎dvertising by Value: Implications for Global Integrated Brand Promotion鈥� at the International Journal of Arts and Sciences Conference at Barcelona, Spain from June 16 to 19, 2014.
鈥淚dentifying Small Business Barriers鈥� at the Canadian Council for Small Business and Entrepreneurship 2014 Conference, May 22 to 24, 2014 in Antigonish, Nova Scotia.
2013聽聽 聽鈥淪mall Business Export Issues: Implications and Recommendations to Enhance Canada鈥檚 Global Competitiveness鈥� at the Canadian Council for Small Business and Entrepreneurship 2013 Conference, May 2-4, 2013 in Victoria, BC.
2012聽聽 聽鈥淕lobal Competitiveness: Top Five Nations Last Decade and Next Decade鈥� at the International Journal of Arts and Sciences Conference at University of Nevada Las Vegas, March 13-16, 2012. 聽Chaired Marketing Track Session.
2011聽聽 聽鈥淣egotiating with the Ethnic Chinese Small Business Entrepreneurs鈥� at the 27th Annual Conference of the Canadian Council for Small Business and Entrepreneurship, September 29 – October 1, 2011 in Windsor, Ontario, Canada. 聽Selected as one of the three best papers at the conference.
鈥淏usiness with Malaysian Chinese鈥� at the International Journal of Arts and Sciences Conference, May 23-26, 2011 at Ryerson University, Toronto. 聽Chaired Marketing Track Session.
2010聽聽 聽鈥淢anaging by Values: Implications for Marketers鈥� at the International Business Conference-Managing by Values: Beyond Cultures and Generations, MacEwan University, Edmonton, May 2-4, 2010.
鈥淎ttitudes and Perceptions towards Islamic Banking among Muslims and Non-Muslims in Malaysia: Implications for Marketing to Baby Boomers and X-Generation鈥� at the International Journal of Arts and Sciences Conference, Harvard University, May 31-June 03, 2010.
Community Service
2015听聽聽Conducted management training workshop on 鈥淓nhancing Creativity at Work鈥� for Human Resources Managers and Practitioners of Catholic Charities, Catholic Social Services and Sign of Hope, Edmonton on February 20, 2015.
Served as panel consultant for marketing planning session of Anthony at Your Service to help individuals with autism to become entrepreneurs for the Autism Society for Edmonton Area.
Volunteered as Face Painter on Community Day at Evangel Assembly since 2010.
Served as facilitator at Alpha programs at Millwoods Assembly since 2008.
2013 聽Served Breakfast to about 100 homeless men at the Father鈥檚 House, former Ukranian Pentecostal Temple, May 25, organized by the Men鈥檚 Action Group of Evangel Pentecostal Assembly.
2012聽聽 聽Served Christmas Dinner to over 100 homeless and needy people at the Father鈥檚 House in downtown, opposite Pacific Mall, December 24
2011-2012聽聽 聽Volunteered 125 hours at Bissell Centre in Human Resources Job Analysis of organization鈥檚 workforce.
Inspirational Statement
I can do all things through Christ who strengthens me. 聽Philippians 4:13.
The fear of man bringeth a snare: but whoso putteth his trust in the LORD shall be safe. Proverbs 29:25
鈥淥ur deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.鈥� 聽 Marianne Williamson (1992), A Return to Love: Reflections on the Principles of “A Course in Miracles”